With the renewal of its brand, product and business model, smart has entered a new era of development. As a premium all-electric automotive technology brand, smart is expanding its product portfolio and has officially unveiled the nomenclature for its new generation of vehicles.
As the first production model in the family, the all-new smart #1 recently completed a series of aerodynamic and winter tests. The model’s quality, performance and reliability demonstrate the power of seamless cooperation between Mercedes-Benz global design team and smart’s engineering department, which bodes well for the highly anticipated model launch later this year.
smart#1 windtunnel test
Born to be a Trendsetter
With combination of the “#” symbol followed by a number, smart has defined a recognizable family name for its new generation of all-electric vehicles. Now often used to indicate the hottest topics in social media, the “#” symbol is evocative of trendsetting in the digital era – fitting, because ever since its first production car unveiling at IAA in 1997, smart has been striving for innovation and remained a trendsetter in the automotive industry.
According to Mr. Daniel Lescow, Vice President of Global Sales, Marketing and After-Sales of smart Automobile Co., Ltd., “As the first product set to launch following the brand’s renewal, the smart #1 perfectly combines electric-drive technology and premium quality. I am convinced that the smart #1 will enthuse future customers in both China and Europe, setting new trends of urban mobility and co-creating powerful brand experiences wherever it will make an appearance.”
Smart #1 ForumFor more, please see the Smart #1 Forum