The new DS Store Eglinton brings a taste of Paris to Northern Ireland, officially opening its doors to customers. Located on Courtauld Way, Eglinton, near Londonderry (BT47 3DN) it is a completely new build, conceived from the ground up to represent the expanding premium French car brand DS Automobiles. Embracing the very latest technology, DS Store Eglinton will provide new and used car buyers with a special environment to explore, experience, specify and purchase their next DS car.

Andrew Miller, Dealer Principal of J.C Halliday & Sons Eglinton, commented: “The opening of DS Store Eglinton is a great moment for all at J.C Halliday & Sons. We share the vision with DS Automobiles in the growing demand in premium and stylishly-distinctive new cars that reflect strongly on their owners’ status and vehicle aspirations. A DS Store has a very different feel to a traditional car showroom with a premium space for displays and attention-to-detail features that gives customers a feeling of well-being in stylish surroundings.

“DS Store Eglinton, the only DS outlet in Northern Ireland, permits customers to be on a progressive and immersive journey that makes specifying a new car to be a wholly delightful experience. This can start with a high-definition, life-sized 3D DS Virtual Reality experience through to the arrival of their bespoke-specified new DS car. This environment raises the bar of customer experience to a new level. We welcome everyone to come and see it for themselves, and to enjoy refreshments and one-to-one service from our DS Expert Advisors.”

DS Store Eglinton incorporates a number of features designed to enhance the customer’s experience:

3,300 ft2 (306) showroom can accommodate the display of five DS cars
3D DS Virtual Vision area – for a life-size configuration of a customer specified DS car of their choice
Lounge area – with Nespresso coffee machine and comfortable bespoke seating
Air conditioned surroundings, lightly scented with an exclusive DS ambience-scent via a special diffuser
Digital configurator and crafted items display, including vehicle options available

As well as displaying a compilation of beautifully crafted items, DS accessories (silk ties, cravats, cuff links, model cars and leather bags) are also available and the DS Store brings together an exclusive array of physical and virtual assets. The DS architecture offers a strong timeless signature and the signage is perfectly integrated into the building, inspired by hotel and luxury brand design codes. The result enables each customer to try out before they buy in a stylish and chic environment that is a warm and welcoming atmosphere.

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